When you are a startup or a small sized business – then showcasing your product and service can be a bit difficult with the help of a high-quality video ad. As you might not wanna spend a huge chunk of your cash flow on a single video.
But still you have to market your product and service in some form of video right. Well then what can be a better alternative to high-end product or service video ads. The answer to this is simple- explainer videos.
Explainer videos are a new form of videos that are short and detailed. These videos are mostly in the form of animation. Which helps in gaining customers’ attention and is one of the reasons as to why more and more companies are moving towards this form of video marketing. Not just this. There are a lot of other benefits as well. When you opt for explainer videos, we have also listed some of them below.
1) Decision Making
In our previous posts, we have explained how video connects easily with your potential customers. As video helps the customers to get a better understanding about the product by getting an inside look. Which leads to better decision making and even in many cases a purchase of product or service after seeing the video.
So having an explainer video can help your customers understand the product and make a better buying decision.
2) Short
Users nowadays have a very less focus span. They won’t stop to watch your full video of 5 minutes or longer. This is quite too long. With the increase of Instagram Reels, Youtube Shorts, etc. The customer’s attention span has decreased to 60 seconds and you need a video under that duration to make an impact.
An explainer video can help you showcase a lot more information in less time about your product and service than a normal video.
3) Easier To Understand
Let’s say you have a product or service that is quite complex (it can be a product that is quite new in the market) for a customer. Then a explainer video can help you cut down the complex topic with animation and you can focus on helping them understand as to how they can use the product or service.
You can either go and share technical knowledge (if you want) or you can just explain as to how they can use the product.
4) Improves SEO
This is one of the biggest reasons why we say that you should get a video. A video improves your SEO as search engines prefer videos. It will improve your business visibility and can even help you go viral as well. If the video is pretty good.
So if you want to go ahead and get yourself a explainer video. Then you can always get in touch with The Camera Man. As we are one of the finest explainer video services providers in the nation. We can even help you with queries. If you have any.
