1) Increases Brand Awareness
Videos are one of the best ways out there if you want to reach out to your customers out there in the market. In some unique way so that they remember who you are and can even differentiate you from your competitors.
But your videos should be educational (including your product and service) and entertaining at the same time if you want to gain the maximum benefit with your videos. This can be easily done with the help of a video production company such as The Camera Man.
2) Search Engines Likes Video
Search engines (such as Google, Bing, Yahoo, etc.) love videos. Which makes it one of the best ways out there to get a good amount of traffic to your website. Which can even result in conversion.
So if you are including a link to your website (or a landing page) then you can expect some amount of organic traffic getting redirected to the page added by you in the description or video. But make sure you don’t over do it by adding a lot of links.
3) High Conversion Rate
Nowadays before buying any product or service. Customers check out their reviews on Youtube. Which helps them in making a better decision. So by having a video related to your product or service on a video platform such as Youtube can help you in getting more traffic, leads and conversions.
This can be easily done by getting in touch with the existing youtubers and asking them to review your product or service.
4) Video Builds Trust
If you are a startup or a business who wants to go out there in the world and create an identity for itself then video marketing is one of the best forms of marketing available out there. As it helps in making the brand a household name. Which increases the trust of your customers into the product and services offered by you.
According to some of the reports online. More than 73% of the buying decision is made by a customer after watching a video. It can be in the form of review, product showcase or anything else. The higher the quality of the video. The higher the chances of a customer getting attracted towards purchasing your product and service.
5) Video Had Stronger Emotional Connections
Videos help in creating a strong emotional connection. As there are a lot of things which you can add in a video. To help you get connected with the customers. Such a script that is either emotional or entertaining. Mostly these two types of videos stay in for the longer period of duration in a users mind.
The best part about videos is that – if a customer sees a video once. Then it would keep playing in his subconscious mind. Even if he doesn’t want it to. This way he would remember your brand (or product and service) for a longer period of time and can even purchase it in future.
