Video marketing is one the rise nowadays. But what is the use of video marketing if you can’t create a perfect video for your product or service.
If you think video production is not only about shooting a video. Then you might be a bit wrong. As there are a lot of technical aspects that are included in video production. So to help you understand. Let us tell you some of the unknown facts about video production world. Also whenever you plan to hire a video production company in delhi. Then you can also take these facts into consideration.
So without any further due. Let’s get started.
1) Pre and Post-Production
Whenever you hear the word video production. You might think that most of the time would be spent on shooting the video. But it’s a bit opposite. There is a lot of time that is spent on shooting a scene. But pre and post production of a shoot takes much longer time.
A lot of planning has to be done in the pre production stage before you can move on to the shooting part. Such as writing the script, creating storyboards, planning on the locations and much more.
Once the pre production and shooting is done. Then a lot of time is spent on editing the video. As a lot of things go into it as well. Such as deciding on the scenes to keep. Which transitions to use, text, vfx, cgi, etc.
2) B-Roll From Multiple Angles
Planning to film a b-roll for your product. Then always make sure to shoot it from a different angle. As the more footage from different angles. The higher the chances for the editor to play with it in creating an amazing b-roll with enhanced effect.
3) 4 Second Shots
There would have been many instances where you would have seen a video with fast cuts. You might think that the fast cut scenes are for less than 2 seconds. But let us tell you each scene or clip can be as short as 4 seconds.
This is done so that they can engage the viewers with their ad and showcase their product and service in a much entertaining manner. It is one of the most common methods used in today’s time.
Also Read:- Types Of Videos You Can Create For Your Business
4) Live Videos
You might have seen whenever a company plans to launch a new product. They usually do a live stream of it. Not just for the product launch. Even if there are any trade shows. You might see the live stream of it for sure.
Well it is done because live streams tend to engage the audience and increase engagement from their target audience.
5) Videos Over Text For More Engagement
The percentage of people who love to watch videos are increasing on a daily basis. According to some of the statistics, more than 70% of the users who come online – tend to watch videos.
6) Better Return On Investment
A lot of new startups are also moving to video production and video marketing because they believe that video provides them with good Return on Investment.
So if you own a business and are planning to start with video marketing for your product and service. Then you need a video production company to help you create the videos for you. Which is why you can always get in touch with The Camera Man. One of the best video production companies out there that help you achieve the best video for your product and service and increase your ROI.