Case Study : Maruyama India

Objective:To create a compelling product video to launch Maruyama’s boom sprayer in the Indian market, showcasing its features, benefits, and applications.
Target audience: Farmers seeking efficient agricultural equipment, distributors and dealers looking for high-quality products, and government agencies interested in adopting modern technologies.
Key messaging:
1. Introducing Maruyama’s boom sprayer as a reliable and high-quality agricultural equipment.
2. Highlighting the key features and benefits of the boom sprayer, such as its precision spraying capabilities, durability, and ease of use.
3. Showcasing the applications of the boom sprayer in various agricultural settings, emphasizing its versatility and effectiveness.
4. Communicating Maruyama’s commitment to innovation, quality, and customer satisfaction.
Result: The video effectively communicated the product’s features and benefits, positioning it as a top choice for farmers and agricultural professionals. Maruyama received positive feedback from customers and distributors, leading to a successful launch and increased sales in the Indian market.