After the pandemic, businesses have started to invest more in videos. Be it a product or service ad on social media, TV commercials, corporate videos, training videos, etc.
There are many reasons as to why businesses are investing so much in videos. Which we have detailed below for you to help understand.
1) The statistics speak for themselves
One of the reasons as to why businesses invest so much in videos is because of the statistics. There has been a lot of research conducted on the same and the results are quite shocking:
- More than 95% people like to watch videos instead of a static image
- Retention rate of a video is more than 98%
- They have a 99% shareability rate
- Helps increase conversion by more than 90%
- Helps increase traffic to website
- Increases brand awareness
So when you look at these statistics as a new business or company. What will you think – well why not shift to videos than images for better engagement, traffic, sales, and conversions.
2) Basic gear and expertise is all you really need.
Many businesses believe that video production can burn a hole in their pocket. But what they don’t know is that now creating a video has become much easier and simpler.
Now you don’t have to spend a huge amount from your pockets to get yourself a video. Be it creating a 1-minute or more video for youtube, 60 seconds and less videos for Instagram reel, or social media, or be a video for TV ads.
It has all been simplified by a video production house in Delhi as creating a video can be done in three simple stages: pre-production, production, and post-production.
You can either hire yourself a video production company such as The Camera Man that has created more than 100+ videos over the past few years or get yourself a basic understanding of the process (which we have discussed in our previous articles) and select a few pieces of gear. Then you’ll be ready to give your business a video.
3. You can repurpose video for multiple channels.
The biggest advantage of having a video is that you can use it more than once. Either the same video or by making a few changes here and there.
You can use the same video to share on your social media and then even use them as your ad campaigns.
So if you create one video of more than 2 minutes. You can use it to share on youtube, then create smaller parts of the video and share on other social media platforms. Such as instagram, facebook, etc.
That will help you generate brand awareness and traffic. Not just this – it will also help you get yourself data which you analyze to know what is working and make changes accordingly in your video marketing plan.
4. You reap the benefits of YouTube SEO
With all the search engine platforms giving more attention to videos. They tend to rank more easily and higher on the search engines – be it Google, Youtube, Bing, etc.
Videos improve your ranking and increase your presence in a less time that will help to not miss out on the opportunities to connect with your audience.
There are different platforms available for the same. Such as Youtube, VidIQ, Vidm, and many more. Where you can upload your content to share with the world. Platforms such as Youtube have a broad audience reach of their own. That will help gain momentum without doing much sharing on other platforms.
