A corporate video usually follows a clear structure to give a complete view of a company’s setup, operations, and culture. For most businesses, especially in the manufacturing and industrial space, it’s about showing real visuals in a simple and organised way. Most corporate video makers follow a common pattern while planning and executing these videos.
Here are some of the key elements typically included:
Exterior shots of the facility – building, entry gate, surroundings
Reception and office areas to show the front-end of the business
Factory floor or production line visuals, including machines and processes
Automation systems and equipment in action
Workforce in routine activities to add a human element
Quality control and testing processes
Packaging, warehousing, and dispatch operations
Certifications, achievements, or awards, if applicable
The goal is to make the video informative, easy to follow, and real — no actors or dramatization, just clean visuals of how the company works. For industrial video production, the visual coverage needs to be wide and neat, so that even someone unfamiliar with the setup can understand it easily.
We’ve used this format across many projects for different businesses — from packaging and engineering units to agri-tech and consumer goods setups. The structure may change slightly depending on the industry, but the basics stay the same — show how the company works, where it works, and who makes it work.
