Have you ever thought why are there so many animated video commercials from from TV to social media or even at the built in screen in malls and grocery stores. You will find it everywhere.
But why do companies use animated commercials. Do they really convert. Well the answer to your question is simple – “Yes” animated commercial converts which is why a lot of big brands use it.
So if you are planning to add it in your marketing strategy then are some of the reasons as to why you should use animated commercials:
1) Brand Recognition
Naturally, we humans are drawn to bright colors and objects and this is where animation comes in place. As it has both the factors which makes it eye-catching.
It even makes branding easier. As animation can be in the form of anything – logo, product, or anything else. But having a human being has some restrictions as he looks like a person. But animation helps in overcoming this and offers different ways through which a company can make their brand recognize among the customers.
2) Retention
Animation video makes it easier to store information as moving pictures tend to stay longer in people’s minds.
According to a report by the National Institutes of Health, more than 80% of the people remember information provided in the form of animation video for more than 21 days if compared with a static information. Not just that the result also showed that it even helps people to retain some of the most complex information. Which is one of the reasons as to why animation is quite popular among educational videos.
3) Sharing Humor
This is one of the key reasons as to why a lot of big brands use animation videos – to add a dose of humor. There can be instances when you might feel that your marketing video lacks something but don’t know what it is.
Then in cases like this animation videos come as a saviour. Where it can offer a comic relief in a marketing video that can offer people a good laugh. Videos with good humor are more likely to be shared on social media as compared to other types of content.
So these are some of the reasons as to why animation video is quite effective for a business. So if you own a business. Then what are you waiting for. Get yourself an animation video with the help of The Camera Man and see how your marketing campaign offers you amazing results.
