One of the most common questions we get from our clients is, how long should our corporate video be? Having producing over 100 corporate videos across industries, we’ve understood that the answer isn’t one-size-fits-all, but there is a sweet spot, especially for B2B audiences.
Corporate videos are not just about looking good, they’re meant to educate, build trust, and help convert leads. And most businesses, especially in the B2B space, have a lot to talk about. From their history and values to infrastructure, capabilities, and what sets them apart, compressing all that into a video is never easy.
In our experience, it’s very difficult to communicate all of that meaningfully in under 4 minutes. You risk leaving out important context, or rushing through your story. The audience might watch it till the end, but it may not make enough of an impact. On the other hand, once the video goes beyond 6 minutes, the chances of the viewer losing interest increase drastically, especially when shared over platforms like LinkedIn, WhatsApp, or email.
That’s why we usually recommend keeping the video duration between 4 to 6 minutes. Here’s why this range works best:
- It allows enough space to talk about your business story, offerings, infrastructure, and work process, without feeling rushed.
- It maintains the attention of decision makers who may not give more than a few minutes.
- It gives your sales and marketing teams a strong, focused pitch tool, one they can use again and again.
- It’s ideal for sharing on your website, in presentations, or during in-person client meetings.
We’ve seen this format work really well for B2B companies that already have a strong marketing pipeline and want to increase conversions. A clear, focused video between 4 to 6 minutes can make your pitch consistent and persuasive, even without someone from your team presenting it.
So if you’re planning a corporate video, keep the messaging tight, the visuals strong, and the length within this range. It’s long enough to say what matters—and short enough to keep your audience engaged till the end.
Want help in planning your corporate video structure in this ideal format? Let’s talk.
