Have you ever gone to the convenience store or market that offers keys, mugs, or other novelty items that are cheap that have a variety of names?
You’re likely to already.
They are popular because of a potent marketing technique known as personalizedization.
People are attracted to items (or concepts) which are specifically designed for them, because they can identify to these things at a level that is personal to them.
A product that bears their name is unique to them as it’s designed just for them..
Take a look at this popular advertising promotional campaign by Coca Cola that used personalization on their bottles.
Just by adding generic words and names onto their bottles Coca Cola saw a 2 percent increase in sales of soft drinks.
This may not seem to be much, but it is an increase of around 200 million servings a day!
With this to be in mind, lets go in a bit deeper into personalization.
Why Does Personalization Work So Well?
It first gives people an illusion of control.
According to a study conducted by at the University of Texas, people want experiences that are tailored to their needs.
Researchers have discovered that personalization is an aspect of our need to control as human beings.
In general, if something is custom-designed for you, it means that you had a hand in the development of the item.
To reduce it down to a tad more, that means it means that you’re in the control.
Personalization is also helpful in dealing with the overwhelming amount of information available.
There’s plenty of technology in our world and, with it the capability to get information in lightning-fast speed from almost everywhere.
Due to this, it’s quite easy for people to become overwhelmed.
Personalization is so effective but it could help break up the monotony of navigating through a maze of data.
What is the reason?
Since when we look up our name or any other information that is tailored specifically for us, the information is relevant to our requirements.
Then, our attention can shift from many different things to one helping us manage an overload of information.
This is crucial if you’re trying sell products or services because 56 percent of buyers prefer to purchase by having a personalized customer experience.
After you’ve learned some of the benefits in personalizing your marketing, lets discuss about ways to utilize this tactic to market your business using video marketing.
Video Marketing
As we discussed in our previous blog that video marketing is a great method of connecting with your potential customers at the emotional side.
The reason why this is vital is that consumers tend to purchase in response to their feelings.
If you create a well-crafted video that is emotionally engaging You have the chance to:
• Build brand recognition
* Reach out to a broad public
* Improve your return on investment
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Other important figures:
- 1/3 of internet-related activity is watching videos.
- 74 percent of all internet traffic this year will come from video.
- After watching a film, viewers are 64-84percent more likely to purchase .
As you can see, video marketing could be an effective tool in marketing your company.
It’s now time to explain how you can mix video marketing and personalization to achieve more effective outcomes.
The Perfect Match
As we have discussed, personal experiences and videos both draw consumers’ attention at an emotional level.
Additionally, both of them drive conversion, making it an extremely effective marketing strategy in the event that you want to increase the ROI.
Watch this touching video marketing campaign from the chocolate company, Cadbury.
The video is based on images and data gathered when the user viewed Cadbury’s Facebook profile, which resulted in a highly customized video.
In the final part of the video it also lets you know which chocolate item is most appropriate for the person according to the information collected.
What a cool idea, aren’t you?
In addition, the campaign was very efficient.
The video-based campaign was personalized and earned Cadbury an amazing 65 percent rate of click-through in addition to an impressive 33.6 per cent conversion rate!
How do you begin making your own personal video advertising campaign?
Let’s review some ideas.
How do you make your own advertising video
You can reach out to The Camera Man for more information about how we can assist you make your very personal marketing video!
When you’ve got an image you’d like to distribute to your clients, you’ll need to collect the information you’d like to use to customize the video.
This information is typically obtained from your customers during the time they sign-up to the email newsletter you offer.
Based on the information you’ve gathered depending on the information you have gathered, you can tailor your video based on the following information:
* Name
* Age
* Gender
* Location
* Job title
* Company
Take a look at the YouTube video from Marketo which adds simple personalization to draw the attention of your email recipients.
If you add a little personal design, the video will be significantly more meaningful to the viewer.
Now that you’ve narrowed down what information you’d like to incorporate It’s time to incorporate the information into your film.
If you’re using an editing program for video and you are comfortable in working with it, the procedure can be as easy as adding the personal text in your clip.
The problem , the issue is that it could be laborious editing videos for every customer.
There’s a straightforward solution, but it is assuming you’ve got a Customer Relationship Management (CRM) system or an Automated Email Marketing Platform:
It is possible to use an online video editor to add personalized data to your videos.
Utilizing a cloud-based video editing platform, you are able to simply upload your video and include features such as:
* Text
* Images
* Audio
* Logos
* Intros and/or outros
Since it’s connected to Salesforce, the system will utilize the data you’ve collected and create a customized video for each customer.
A different option would be to reach out The Camera Man to learn the different ways in which we can assist you to achieve your goals in video marketing.
No matter which route you choose to pursue, creating personal videos for each client in your database is definitely worth the cost.
Why is this?
Based on the one study the following personal video:
* Increases engagement in email by 10x.
* Increases click-through rate by over 985 percent
* Provides tenfold growth in the ROI
Wow! Those are some incredible results!
Conclusion
Video marketing expert Andrew Angus, says, “The play button is the most compelling call-to-action on the web.”
Utilizing video personalization is an extremely effective device that lets you to utilize this efficient call-to-action while making every customer feel part of your company.
If you’re looking at creating a professional-quality video that will wow your clients and build confidence with them and also help you to build your brand, go with The Camera Man.
Contact us now We’ll assist you create an effective video that stands apart from your competitors and will capture the viewers’ attention, and boost your return on investment.
