Videos in today’s time have become a highly integrated part of our daily lives. We see a lot of different types of videos on a daily basis.
Earlier, we used to think video marketing is a video filmed with the objective of showcasing a product or service. But now it’s way more than that. It’s about how well you can engage with your audience and provide them with the company information.
Don’t believe us, here are some of the stats that will blow your mind:
Just check out these statistics:
- YouTube itself has over a billion users
- 55% of people watch more than an hour of video on Youtube an Facebook
- 82% of Twitter users watch video content on Twitter.
So if you own a business and not create videos for it. Now is the good time to do so and here are some different types of videos which you can create for your business.
1) Animation
A lot of you might think “Animation” videos are just for kids. But in today’s time that is not the case at all. Adults are interested in them as much as the kids are. A lot of adults learn new things from Youtube or any other place and if the explainer video is in animation. Then there are higher chances a person would watch that video as compared to normal ones.
But the animation video should not be of a low quality. Otherwise users watching the video will not like it or are more likely to abandon the video. So always make sure you hire a good video production company to create animation videos.
2) Commercials
Commercial videos are very important in today’s time. As it increases the brand awareness or educates the people with some new product or service.
Commercial videos just don’t sell a product or service. It is more than that. If a commercial is done properly then it becomes a part of our daily lives. For example, Every year the Superbowl fans get excited to watch Superbowl commercials. A lot of them even attend Superbowl parties just to watch the commercials.
So if a commercial video has been created in such a way that either it can entertain or has some emotions. Then there are higher chances that your potential customer will share it with his family and friends. This is why you need to make sure you always create a commercial video that has some sort of story in it.
3) Social Media
If you are creating videos but not for social media then you are losing tons of customers. Social media platforms such as Facebook, Instagram, Linkedin, and Twitter have a huge amount of audience with them. Which is why you need to start creating videos for social media.
There are different types of videos which you can create for social media such as testimonial videos, content to accompany a blog post, project demos, product videos, and many more.
Every platform has their specific rules and requirements. So make sure you read it once. So that you create the video perfectly and within all the rules and regulations.
4) Drone Shoots
Back in the days drone shoots were so expensive that only big companies used to add them into their videos. But with the change in time. Drone shoots have become pretty affordable.
Which provides the opportunity for small and medium sized businesses as well to include drone shoots in their videos. So if you have a campus that is spread over a vast area, or expanding your business, or maybe you run a fresh vegetable shop. You can use drone shoots to give your customers a whole new perspective to see your business area. Like in the case of a fresh vegetables shop. You can showcase your customers with the fields where the vegetables are planted.
5) Interactive Video
There are chances that you might have heard about this for the first time. So tell you in short interactive videos are not like your normal videos. In these types of videos a customer interacts with it. By choosing as to what he wants next. You might have seen these types of videos in training sessions.
But nowadays it is even used for marketing. As it allows to understand the needs of customers better and even customers can find out the information which he is looking for.
These type of videos are very complex and it takes lot of efforts and time to create them. Which is why if you ever plan to create videos like these. Then make sure you have the right video production company by your side to get this work done.
We hope these pointers would have helped you in making a right decision towards your business. Also if you ever plan to hire a video production company. Then feel free to get in touch with The Camera Man. As we can help you in getting the best out of your videos.
